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All about human behaviour

Fan of non-fiction? Want to learn about behaviours / social culture? Give these 4 Malcolm Gladwell books a try.

Big fan of how these books are written and how they merge science and culture, looking at human / social behaviour.

Highly giftable for curious minds 🎁

Have you read these or know a good book? Comment below 👇



☑️ Dissect attributes of successful cases (the 'outliers').

☑️ Dive into factors and methods determining 'success'. 10,000 hours to mastery and passion are just 2 examples of these factors.

☑️ Gladwell sees key ingredients of success being; culture, background, talent and opportunity.

☑️ Top Quote: “Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.”


blink: The Power of Thinking Without Thinking

☑️ Key insight: How to utilise your gut/intuition to make effective decisions.

☑️ Merging psychology and behavioural economics, Gladwell unpicks the unconscious mental processes impacting our thinking.

☑️ Is free will an illusion or are we operating on autopilot? 🧐

☑️ Key insight: concept of 'thin-slicing' i.e, drawing conclusions from a small data set by using one's intuition and past experience.


The Tipping Point

☑️ Looks at that moment when an idea/trend 'tips' over a threshold and snowballs - the story of epidemics.

☑️ One for aspiring or current entrepreneurs, side-hustlers or simply anyone interested in understanding social behaviour.

☑️ 3 key rules: Law of the Few, Stickiness Factor, Power of Context.

☑️ Key insight: In business, find the Connectors!


What the Dog Saw

☑️ This is somewhat different, a book that is not exactly a book. It compiles 19 articles by Gladwell that appeared in The New Yorker.

☑️ The stories pushed me to think differently and question my current learned thought patterns.

☑️ Examples covering, Enron, Picasso and a NASA specialist make way for a thrilling read.

☑️ Gifted this book a few times - all very well received 🎁


Enjoy the read, enjoy the journey.


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